About Melinda Pacheco

Melinda brings nearly two decades of experience in branding, leadership development, and strategic marketing to her role as Director of Marketing at O’Brien Dental Lab. 

She began her career at O’Brien in 2006, gaining firsthand insight into restorative dentistry and laboratory operations before stepping into leadership roles within the organization. In 2010, she became the Ceramics Team Leader, where she helped shape standards and aesthetic excellence across the lab. 

Alongside her work in the dental industry, Melinda built a successful career as a designer, brand strategist, and entrepreneur. She holds a Bachelor of Fine Arts from Oregon State University, is a graduate of Seth Godin’s AltMBA, and has completed extensive leadership development training through Lightyear Leadership. Her professional background spans brand development, marketing strategy, visual identity, campaign execution, and organizational leadership. 

Over the past decade, Melinda has advised businesses across industries, blending creative direction with strategic growth, before officially stepping into the role of Director of Marketing at O’Brien Dental Lab in 2023. Today, she leads national branding initiatives, campaign strategy, and storytelling efforts that elevate O’Brien’s reputation for Certified Dental Technicians, American-made quality, and exceptional restorative results.